{"id":7,"date":"2026-08-18T16:44:45","date_gmt":"2026-08-18T14:44:45","guid":{"rendered":"https:\/\/mcidemo.it\/keystoitaly\/?page_id=7"},"modified":"2026-08-19T09:36:34","modified_gmt":"2026-08-19T07:36:34","slug":"homepage","status":"publish","type":"page","link":"https:\/\/mcidemo.it\/keystoitaly\/","title":{"rendered":"Homepage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7\" class=\"elementor elementor-7\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd52686 e-flex e-con-boxed e-con e-parent\" data-id=\"fd52686\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f69a078 e-con-full e-flex e-con e-child\" data-id=\"f69a078\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f05b32 elementor-widget elementor-widget-heading\" data-id=\"2f05b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The keys to entering italy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba4af1f elementor-widget elementor-widget-heading\" data-id=\"ba4af1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">To gain visibility, trust and market presence.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5787039 e-flex e-con-boxed e-con e-parent\" data-id=\"5787039\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39c4f0a e-con-full e-flex e-con e-child\" data-id=\"39c4f0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-946bee2 elementor-widget elementor-widget-image\" data-id=\"946bee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"602\" src=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_IFA_2026-1024x770.webp\" class=\"attachment-large size-large wp-image-46\" alt=\"\" srcset=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_IFA_2026-1024x770.webp 1024w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_IFA_2026-300x226.webp 300w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_IFA_2026-768x577.webp 768w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_IFA_2026-1536x1155.webp 1536w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_IFA_2026.webp 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b33dbb elementor-widget elementor-widget-heading\" data-id=\"2b33dbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">IFA 2026 \u2022 Berlin<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5dc2a4 elementor-widget elementor-widget-heading\" data-id=\"e5dc2a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The key to entering italy\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a58dc elementor-widget elementor-widget-text-editor\" data-id=\"c4a58dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>There is no universal key to the Italian market.<\/p><p>It requires the right combination of local relationships, an understanding of the socio-cultural context, methodological quality and rigorous process execution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a0a0a0 e-flex e-con-boxed e-con e-parent\" data-id=\"3a0a0a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50e571f e-con-full e-flex e-con e-child\" data-id=\"50e571f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-005be49 elementor-widget elementor-widget-heading\" data-id=\"005be49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The gateway to\nthe italian market<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ea7eab elementor-widget elementor-widget-heading\" data-id=\"9ea7eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Being present in Italy does not \nmean being top of mind.\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0471580 elementor-widget elementor-widget-text-editor\" data-id=\"0471580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Distribution, translated content and online availability can provide access, but they do not automatically generate trust or demand among Italian target audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feb494b elementor-widget elementor-widget-text-editor\" data-id=\"feb494b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Access creates presence.<\/strong><br \/><strong>Understanding creates relevance.<\/strong><br \/><strong>Relevance creates demand.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13fda31 elementor-widget elementor-widget-image\" data-id=\"13fda31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"558\" src=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_gateway_italian_market-1-1024x714.webp\" class=\"attachment-large size-large wp-image-54\" alt=\"\" srcset=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_gateway_italian_market-1-1024x714.webp 1024w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_gateway_italian_market-1-300x209.webp 300w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_gateway_italian_market-1-768x535.webp 768w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_gateway_italian_market-1-1536x1070.webp 1536w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_gateway_italian_market-1.webp 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e884d3c e-flex e-con-boxed e-con e-parent\" data-id=\"e884d3c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b472592 e-con-full e-flex e-con e-child\" data-id=\"b472592\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aea3d5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6aea3d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c70b0c elementor-widget elementor-widget-heading\" data-id=\"6c70b0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A visually\naware audience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa3e72 elementor-widget elementor-widget-text-editor\" data-id=\"1aa3e72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tItalian consumers are exposed every day to products shaped by design, fashion and architecture. They recognise a brand&#8217;s visual quality, tone and consistency within seconds.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff6eee5 e-con-full e-flex e-con e-child\" data-id=\"ff6eee5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22b04f1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"22b04f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d25ec65 elementor-widget elementor-widget-heading\" data-id=\"d25ec65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Relationship-driven media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-576aca3 elementor-widget elementor-widget-text-editor\" data-id=\"576aca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Journalists and content creators respond with greater interest to relevant stories and trusted relationships than to mass-distributed press releases or generically translated global content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da7fb94 e-con-full e-flex e-con e-child\" data-id=\"da7fb94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0e3c1a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b0e3c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1c7a4 elementor-widget elementor-widget-heading\" data-id=\"6e1c7a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Editorial timing matters\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147c961 elementor-widget elementor-widget-text-editor\" data-id=\"147c961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Seasonal features, showcases, lookbooks and major events are planned months in advance. Even an excellent product can miss its visibility opportunity simply because it arrives too late.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a1ea5b e-con-full e-flex e-con e-child\" data-id=\"7a1ea5b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52ea57a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"52ea57a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38778d8 elementor-widget elementor-widget-heading\" data-id=\"38778d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Every  touchpoint matters\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe44e0 elementor-widget elementor-widget-text-editor\" data-id=\"7fe44e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Press materials, social content, events, packaging, retail and customer experience must express the same positioning and the same level of quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3509308 e-flex e-con-boxed e-con e-parent\" data-id=\"3509308\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7a1dcc e-con-full e-flex e-con e-child\" data-id=\"c7a1dcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6aa601 elementor-widget elementor-widget-heading\" data-id=\"d6aa601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Who holds the keys\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b529657 elementor-widget elementor-widget-heading\" data-id=\"b529657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Market access and brand experience, together\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec604a5 elementor-widget elementor-widget-text-editor\" data-id=\"ec604a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Create PR establishes, maintains and strengthens relationships with media, creators and stakeholders. MCI designs and produces the brand experience encountered by the public.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffd1b88 elementor-widget elementor-widget-text-editor\" data-id=\"ffd1b88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Access creates presence.<\/strong><br \/><strong>Understanding creates relevance.<\/strong><br \/><strong>Relevance creates demand.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7bfcc3 elementor-widget elementor-widget-image\" data-id=\"e7bfcc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"627\" src=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_createpr-1024x802.webp\" class=\"attachment-large size-large wp-image-64\" alt=\"\" srcset=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_createpr-1024x802.webp 1024w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_createpr-300x235.webp 300w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_createpr-768x601.webp 768w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_createpr-1536x1203.webp 1536w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_createpr.webp 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a90549b elementor-widget elementor-widget-image\" data-id=\"a90549b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"133\" height=\"93\" src=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_createpr_logo.png\" class=\"attachment-large size-large wp-image-66\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f86ea4c elementor-widget elementor-widget-text-editor\" data-id=\"f86ea4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tMedia, reputation and relationships\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e280d elementor-widget elementor-widget-text-editor\" data-id=\"25e280d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tA media and public relations agency based in Milan, with more than 20 B2C and B2B clients across technology, innovation, logistics, retail, food, travel and hospitality. The team manages product, corporate, financial and crisis communications, events and content creator activities for dedicated campaigns and product seeding.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a77980 e-con-full e-flex e-con e-child\" data-id=\"0a77980\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f0dd3 elementor-widget elementor-widget-image\" data-id=\"d3f0dd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"658\" src=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_mci-1024x842.webp\" class=\"attachment-large size-large wp-image-65\" alt=\"\" srcset=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_mci-1024x842.webp 1024w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_mci-300x247.webp 300w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_mci-768x631.webp 768w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_mci-1536x1262.webp 1536w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_mci.webp 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df45f67 elementor-widget elementor-widget-image\" data-id=\"df45f67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"181\" height=\"75\" src=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_mci_logo.png\" class=\"attachment-large size-large wp-image-67\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b52830a elementor-widget elementor-widget-text-editor\" data-id=\"b52830a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tStrategy, creativity and production\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9363f elementor-widget elementor-widget-text-editor\" data-id=\"2c9363f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A strategic communications agency with offices in Crema, Milan and Chongqing. MCI brings expertise in naming, brand identity, advertising, social content, packaging, exhibit and retail design, event creativity, influencer marketing and direct production.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e19db7e e-flex e-con-boxed e-con e-parent\" data-id=\"e19db7e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a4022d e-con-full e-flex e-con e-child\" data-id=\"9a4022d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7be8fc0 elementor-widget elementor-widget-heading\" data-id=\"7be8fc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A single point of access to the italian market\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9739d elementor-widget elementor-widget-heading\" data-id=\"6d9739d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">One brief, one communications plan \nand one accountable team, \nfrom strategy to local execution.\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8507649 elementor-widget elementor-widget-text-editor\" data-id=\"8507649\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tMedia, reputation and relationships\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e56ce53 e-flex e-con-boxed e-con e-parent\" data-id=\"e56ce53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-364a784 e-con-full e-flex e-con e-child\" data-id=\"364a784\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac0ede5 elementor-widget elementor-widget-heading\" data-id=\"ac0ede5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The set of keys\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5424ebc elementor-widget elementor-widget-heading\" data-id=\"5424ebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Seven keys. One market strategy.\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c16acd9 elementor-widget elementor-widget-text-editor\" data-id=\"c16acd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEach key opens a different stage in the process of building a brand&#8217;s positioning in Italy: from credibility and experience through activation and measurable growth in results.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf0bbd e-n-tabs-none elementor-widget elementor-widget-n-tabs\" data-id=\"4bf0bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;horizontal_scroll_mobile&quot;:&quot;enable&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"79629245\" aria-label=\"Schede. Apri gli elementi con Invio o Spazio, chiudili con Esc e naviga con i tasti freccia.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-796292451\" data-tab-title-id=\"e-n-tab-title-796292451\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-796292451\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tK1\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-796292452\" data-tab-title-id=\"e-n-tab-title-796292452\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-796292452\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tK2\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-796292453\" data-tab-title-id=\"e-n-tab-title-796292453\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-796292453\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tK3\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-796292454\" data-tab-title-id=\"e-n-tab-title-796292454\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-796292454\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tK4\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-796292455\" data-tab-title-id=\"e-n-tab-title-796292455\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-796292455\" style=\"--n-tabs-title-order: 5;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tK5\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-796292456\" data-tab-title-id=\"e-n-tab-title-796292456\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-796292456\" style=\"--n-tabs-title-order: 6;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tK6\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-796292457\" data-tab-title-id=\"e-n-tab-title-796292457\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"7\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-796292457\" style=\"--n-tabs-title-order: 7;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tK7\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-796292451\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-796292451\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-9c21844 e-con-full e-flex e-con e-child\" data-id=\"9c21844\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd643bc elementor-widget elementor-widget-image\" data-id=\"fd643bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"114\" height=\"116\" src=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_key1.png\" class=\"attachment-large size-large wp-image-71\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a844faf elementor-widget elementor-widget-heading\" data-id=\"a844faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Media relation\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1246a45 elementor-widget elementor-widget-text-editor\" data-id=\"1246a45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We build an Italian PR angle for product and corporate communications, as well as financial communications or crisis prevention, adapting the story to the context in which we operate rather than simply translating the global press kit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-796292452\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-796292452\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-5dea27e e-con-full e-flex e-con e-child\" data-id=\"5dea27e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-691f8bd elementor-widget elementor-widget-image\" data-id=\"691f8bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"162\" height=\"164\" src=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_key2.png\" class=\"attachment-large size-large wp-image-78\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2d18b elementor-widget elementor-widget-heading\" data-id=\"6e2d18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Events and direction<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7755e68 elementor-widget elementor-widget-text-editor\" data-id=\"7755e68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We design and organise press days, launches, press conferences, networking dinners and speaking opportunities, coordinating guests, media relations, content and local production.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-796292453\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-796292453\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-53ff2d2 e-con-full e-flex e-con e-child\" data-id=\"53ff2d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1338490 elementor-widget elementor-widget-image\" data-id=\"1338490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"152\" height=\"152\" src=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_key3.png\" class=\"attachment-large size-large wp-image-79\" alt=\"\" srcset=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_key3.png 152w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_key3-150x150.png 150w\" sizes=\"(max-width: 152px) 100vw, 152px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa82528 elementor-widget elementor-widget-heading\" data-id=\"fa82528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Event identity  and design<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3358304 elementor-widget elementor-widget-text-editor\" data-id=\"3358304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We develop the entire visual experience: exhibit and retail design, signage, POP materials, packaging, video and digital or immersive content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-796292454\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-796292454\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-d2fea81 e-con-full e-flex e-con e-child\" data-id=\"d2fea81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5afe4f elementor-widget elementor-widget-image\" data-id=\"e5afe4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"145\" height=\"147\" src=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_key4.png\" class=\"attachment-large size-large wp-image-80\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a341d elementor-widget elementor-widget-heading\" data-id=\"b8a341d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Content creator campaigns<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e27449a elementor-widget elementor-widget-text-editor\" data-id=\"e27449a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We select vertical content creators who match the brand&#8217;s target and are credible based on audience quality, managing storytelling, briefs, script checks, deliverables, relationships and performance measurement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-796292455\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-796292455\" data-tab-index=\"5\" style=\"--n-tabs-title-order: 5;\" class=\" elementor-element elementor-element-10848bb e-con-full e-flex e-con e-child\" data-id=\"10848bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-493b5ce elementor-widget elementor-widget-image\" data-id=\"493b5ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"137\" height=\"135\" src=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_key5.png\" class=\"attachment-large size-large wp-image-84\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83fe0c8 elementor-widget elementor-widget-heading\" data-id=\"83fe0c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Event amplification<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04899cc elementor-widget elementor-widget-text-editor\" data-id=\"04899cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWe integrate content creators into the event concept from the outset, creating exclusive moments and coordinated editorial and social visibility.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-796292456\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-796292456\" data-tab-index=\"6\" style=\"--n-tabs-title-order: 6;\" class=\" elementor-element elementor-element-cadde10 e-con-full e-flex e-con e-child\" data-id=\"cadde10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba55224 elementor-widget elementor-widget-image\" data-id=\"ba55224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"116\" height=\"114\" src=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_key6.png\" class=\"attachment-large size-large wp-image-85\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7308f3d elementor-widget elementor-widget-heading\" data-id=\"7308f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Product seeding<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2e161d elementor-widget elementor-widget-text-editor\" data-id=\"a2e161d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We select media and content creators, design the unboxing experience, produce dedicated kits and manage logistics, follow-up, monitoring and product returns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-796292457\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-796292457\" data-tab-index=\"7\" style=\"--n-tabs-title-order: 7;\" class=\" elementor-element elementor-element-c1dbfb8 e-con-full e-flex e-con e-child\" data-id=\"c1dbfb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84eb7e2 elementor-widget elementor-widget-image\" data-id=\"84eb7e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"156\" src=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_key7.png\" class=\"attachment-large size-large wp-image-86\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36252a6 elementor-widget elementor-widget-heading\" data-id=\"36252a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Giveaways and contests<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16356f6 elementor-widget elementor-widget-text-editor\" data-id=\"16356f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWe design contests that comply with regulations, supported by content creators and community management, so promotions generate engagement, contacts and valuable first-party data.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-349b856 e-flex e-con-boxed e-con e-parent\" data-id=\"349b856\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-996a63a e-con-full e-flex e-con e-child\" data-id=\"996a63a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75dc7e4 elementor-widget elementor-widget-heading\" data-id=\"75dc7e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The keys only work when used together: visibility without experience is forgotten, while a great experience without relationships risks remaining invisible.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b882a39 elementor-widget elementor-widget-image\" data-id=\"b882a39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"544\" src=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_keyworks-1024x696.webp\" class=\"attachment-large size-large wp-image-88\" alt=\"\" srcset=\"https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_keyworks-1024x696.webp 1024w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_keyworks-300x204.webp 300w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_keyworks-768x522.webp 768w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_keyworks-1536x1044.webp 1536w, https:\/\/mcidemo.it\/keystoitaly\/wp-content\/uploads\/2026\/08\/keystoitaly_keyworks.webp 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4b4e59 e-flex e-con-boxed e-con e-parent\" data-id=\"c4b4e59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-15aeb05 e-con-full e-flex e-con e-child\" data-id=\"15aeb05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-951b781 elementor-widget elementor-widget-heading\" data-id=\"951b781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The keys to 360-degree communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbddb25 elementor-widget elementor-widget-text-editor\" data-id=\"bbddb25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Opening the doors to media and real relationships<\/strong><\/p><p>The first two keys connect the brand with the people who shape attention, credibility and conversation in Italy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00b67f3 e-con-full e-flex e-con e-child\" data-id=\"00b67f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-76acb76 e-con-full e-flex e-con e-child\" data-id=\"76acb76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-523078f elementor-widget elementor-widget-heading\" data-id=\"523078f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">K1 \u2022 Media relations <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05650fc elementor-widget elementor-widget-text-editor\" data-id=\"05650fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tItalian journalists do not publish a simple technical data sheet: they tell a story. We identify the local PR angle, prepare the right content and manage the entire communication process. Our case studies include Bose product launches, brand positioning for Cynet, institutional projects for Amazon and thought leadership for Fedespedi.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e4d28a e-con-full e-flex e-con e-child\" data-id=\"4e4d28a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa1aa6c elementor-widget elementor-widget-heading\" data-id=\"aa1aa6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">K2 \u2022 Events and direction \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be9dd0 elementor-widget elementor-widget-text-editor\" data-id=\"7be9dd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIn Italy, relationships are strengthened in person. We organise press days, launches, press conferences, networking dinners, openings and speaking opportunities, managing strategy, guests, media, creators, creative direction and production. Projects include MOVA with Luka Modri\u0107, Amazon Delivering the Future, Netcomm events and MCI experiences for Disneyland Hotel, Tecnicaer and Enercom.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1516d10 e-con-full e-flex e-con e-child\" data-id=\"1516d10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e74f9c elementor-widget elementor-widget-text-editor\" data-id=\"2e74f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFor an international brand, this means relying on a local team that already knows the hierarchies of the Italian media, editorial needs, event culture and response times.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The keys to entering italy To gain visibility, trust and market presence. IFA 2026 \u2022 Berlin The key to entering italy There is no universal key to the Italian market. It requires the right combination of local relationships, an understanding of the socio-cultural context, methodological quality and rigorous process execution. The gateway to the italian [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-7","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mcidemo.it\/keystoitaly\/wp-json\/wp\/v2\/pages\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mcidemo.it\/keystoitaly\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mcidemo.it\/keystoitaly\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mcidemo.it\/keystoitaly\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mcidemo.it\/keystoitaly\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":59,"href":"https:\/\/mcidemo.it\/keystoitaly\/wp-json\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":91,"href":"https:\/\/mcidemo.it\/keystoitaly\/wp-json\/wp\/v2\/pages\/7\/revisions\/91"}],"wp:attachment":[{"href":"https:\/\/mcidemo.it\/keystoitaly\/wp-json\/wp\/v2\/media?parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}